Predicting consumer behavior.

The most expensive decisions in consumer companies are still made blind. Product choices are committed a year or more before opinions are known. Market research takes months, and is outdated by the time it is considered. Every product launch, pricing decision, assortment, campaign, and inventory plan is a prediction made with incomplete information.

Garde simulates how customers respond to a new style, color, price, assortment, packaging, or advertisement before it happens, at a fraction of the time and cost.

The next decade of consumer companies will be built on knowing outcomes before committing to them. Garde is building that.